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Marico's brands and their extensions occupy leadership positions[citation needed] with significant market shares[citation needed] in a number of health and beauty areas.Indian expatriates in the Middle East had been smuggling Parachute oil with them for their daily use when export of the oil was restricted prior to the 1991 economic liberalisation. Marico decided to try to sell products in that market after liberalisation, but found that Arab customers did not like the scent of coconut, wanted a less sticky hair product, and needed a product to count
eract the high level of chlorination in their water. When Marico reformulated its product, its market share in the Middle east grew from 2% in 2002 to more than 20% by During 2015, the company generated a turnover of Rs. 5,733 crore. Marico has 8 factories in India located at Pondicherry, Perundurai, Kanjikode, Jalgaon, Paldhi, Dehradun, Baddi and Paonta Sa Saffola is essentially blended refined edible oil which is claimed to be beneficial for Heart health. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various proportions. The main type of oils which are blended include Rice Bran oil, Kardi oil or Safflower oil, Corn oil and Soya oil.